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Websites that define specific services are perceived by website visitors as knowledgeable experts in their fields. By defining your services to website visitors they will be more likely to contact you to purchase your services. Each service on your website should at minimum have a brief explanation followed by a bulleted list, a graphic, and a closing statement. Your services pages should also contain either a form or a button that links to a page with a form for ease of contact.

When your services page is well written it boosts your conversion rate. Here’s are some statistics that illustrate why it’s important to have well written content on your website:

  • 38% of people will stop engaging with a website if the content or layout are unattractive
  • 39% of people will stop engaging with a website if images won’t load or take too long to load
  • 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design
  • Users spend an average of 5.59 seconds looking at a website’s written content

It’s time to step up your website game. Having a professional company like Hunter Marketing create compelling, well-written content in an attractive layout will portray your brand as cohesive and well thought out.